Title Unlucky Sponsor - Cris-Sal
Agency
Paradais DDB
Campaign
Unlucky Sponsor
Advertiser
Ecuasal
Brand
Cris-Sal
Date of First Broadcast/Publication
2022 / 3
Business Sector Baking Powders, Flour
Story In Latin America, salt is related to bad luck. For this reason, Cris-Sal, the brand that had never been able to sponsor the Ecuadorian team, was able to help them by doing what no one has ever dared to do: support our team's rivals.
Media Type
Case Study
Length 127 seconds
Market Argentina, Chile, Colombia, Ecuador, Peru, Uruguay
VP Creative
Agustín Febres-Cordero
Chief Strategy Officer
Ricardo Medina
Chief Creative Director
Lupas Celis
Creative Director, Copywriter
José Reinoso
Creative Director, Copywriter
José Serrano
Associate Copywriter
Roberto Concha
Art Director / Designer
Daniel Gabela
Designer
Ana Cornejo
Senior Account Executive
Juan Sebastian Endara
Community Manager
Renato del Salto
Editor in Chief
Christopher Valdiviezo Valdiviezo