| Title | Goldfish® Feeding Imagination |
| Agency | The Mars Agency |
| Campaign | Goldfish® Feeding Imagination |
| Advertiser | The Mars Agency |
| Brand | Campbell Company of Canada |
| Posted | April 2023 |
| Business Sector | Food |
| Philosophy | The Feeding Imagination campaign showcased the creativity of Canadian kids by encouraging parents to submit their children’s artwork and stories for an opportunity to have the work shared on a larger stage than the refrigerator door. Winning entries were showcased through a national out-of-home campaign, turned into a children's book, included in an augmented reality experience and a kid-designed video game, and shared through digital stories on Instagram and Goldfish crackers’ #FeedImagination hub. |
| Problem | With Canadians facing a wave of lockdown restrictions during the COVID-19 pandemic, Campbell Company of Canada looked to bring kids’ imaginations to the forefront, delivering some much needed joy and inspiration to help unlock the next generation’s unlimited potential that comes when they open up their own imagination. |
| Result | During the #FeedImagination campaign, a QR code included on more than 300,000 bags of Goldfish linked to the experience, which mixed reality with AR to bring an arctic landscape into Canadian homes. Consumers were extremely engaged with the experience, spending an average of 55 seconds per QR code scan — proving that Goldfish truly does feed imagination. |
| Media Type | Case Study |